ALEX JOHNSTONE

MAKING GOOD RECRUITERS GREAT

1on1 Sales Coaching for Recruiters with a Multi-£M-Biller & Certified Coach

Testimonials

“Alex as an external coach over 4 years helped me develop several recruiters to senior consultant level (2 of whom are now billing well over €1M p/a). He also helped me to implement BD systems driving consistent activity & quality standards across multiple sales teams & offices, still in use today.”

Philipp Fischer-Gissot, Managing Director DACH, RED Global

“The business engaged Alex to roll-out a client development program across a team of circa 20 recruiters… The impact was tangible in terms of improved sales, as well as confidence and competence levels, and a greater knowledge of the customer being established…”

Nick Savage, Global Sales Director, Next Ventures

“With 10 years of recruitment experience I wasn’t expecting to get as much as I did from coaching with AJ. Apart from honing my BD skills and developing a playbook for contract recruitment in the SAP market, I also opened & billed $200K (and counting) into 2 new logo accounts as a direct result of our work together.”

Aaron Smith, Founder & Headhunter, Initiate

“After 15 months of struggling to break past 5-7 contractors out I was feeling frustrated and stuck. The insights and tools I acquired from working with AJ completely changed my understanding and approach to BD, and played a significant role in my growth from 5 contractors out to 40.”

Anna Schefer, Senior Consultant, RED Global

“When I returned from APAC to the UK, starting a new desk in a totally different market was a huge challenge. Alex helped me with everything from crafting my pitch, to establishing systems for account mapping & development, to keeping up consistent activity inspite of slow progress. His coaching helped me massively in reaching the 20 contractor milestone”

Ben Hardman, Principal Consultant, Next Ventures

Conventional Recruitment Training Only Goes So Far

Most recruitment businesses invest heavily in hiring and training new sales talent each year, often effectively for the first 6 months…

…but sooner or later, limited sales experience from trainers and time constraints from sales leadership contribute to a plateau in development and performance.

This stagnation stifles motivation and ultimately triggers attrition of employees – including potential future big billers – leaving £millions on the table.

Benefit From A Proven Approach

THE METHODS

SALES MENTORSHIP

With over 15 years experience and a top billing background (5x >£1M years) I have walked the path your recruiters aspire to. I secure buy-in, call BS when I see it, and provide practical, personalized on-the-job guidance – blending your own operating model with industry best practices.

EXPERIENTIAL LEARNING

By making your consultants business the classroom we create instant impact, ensure new skills & techniques are immediately applicable, and drive lasting transformation through repetition

PERSONAL TRANSFORMATION

ICF Training & certification in transformative coaching underpin my approach; helping individuals to foster their inherent strengths & motivations, overcome limiting beliefs, and develop a winning mindset

SALESFLOOR INTEGRATION

Close alignment with sales management and the deployment of business processes and systems drives adoption & unavoidable continuous improvement long after the coaching program is complete

THE PROCESS

SCOPE

Together with sponsors; define desired outcomes, success criteria, and high level program roadmap. Select individuals to receive coaching

ANALYSIS

Onboard consultants; ELI assessment, define personal goals. Review desk (KPIs, accounts, forecasts), shadow daily business to identify and prioritise gaps

INTERVENTION

Address growth areas; transformative dialogue, live desk coaching, roleplay, call recordings, BD strategy & account planning sessions

INTEGRATION

Together with sponsors; define systems & measurable actions to drive continued integration of skills and replication across the salesfloor

About Me

Hi, I’m Alex or AJ. I cut my teeth in recruitment in London in 2007, aged 17, and have been working in the field ever since.

For a detailed career history check my Linkedin, but the highlights include relocating to Munich with RED Global in 2011 to help grow a new office, building a 40 runner SAP contract desk from scratch, billing >£5M in 5 years, and achieving RED Global Top Biller 4 years consecutively from 2015-2019.

I now live in Koh Tao, Thailand, where I co-own and operate a Backpackers Hostel alongside my coaching business. I am a passionate snowboarder, intermediate kitesurfer, and a nerd for anime & gaming.